T-Mobile distributes Home Run Derby VR experience to storefronts across the US

2,200 Storefronts

Execution

Increase Foot Traffic

Primary Use Case

Executive Summary

T-Mobile wanted to drive more foot traffic into their retail stores across the US in order to sell more T-Mobile services. In partnership with Major League Baseball, 4SPCreative, and Pixel Lab, the Home Run Derby VR experience was created as an exclusive in-store experience where T-Mobile customers could put on the Samsung Gear VR headset and play to hit as many home runs in 2 minutes as possible.

Challenges

Originally, USB storage keys were going to be used as a way of sending out the Gear VR application to the storefronts until ConstructVR was used to provide simple, secure, and scalable distribution. Additionally, updating Gear VR apps to the retail stores would have been impossible if USB storage keys were used where as with ConstructVR, bug fixes and application enhancements were updated over the air.

To make matters worse, since this was a promotional event, it would have been impossible to get into the Oculus Home store given the short timeline, as well as, the content had strict licensing with Major League Baseball and could not be consumed by the public.

How ConstructVR Helped

Scalable Distribution

ConstructVR helped with deploying the Home Run Derby Gear VR app for T-Mobile retail storefronts across the US.

Enterprise Customer Support

ConstructVR helped T-Mobile retail staff with friendly and professional technical support for any issues with the app or questions about the installation process over email and phone.

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